Change of URL creation logic

Product description

Eliminate confusion and optimize SEO with our refined URL logic. Users land on the official canonical page every time, enhancing search visibility.

Keep track of all links

How does Shopify URL creation logic work?

Imagine a user browsing your store, clicking through collections, filters and product variations. Each click adds a layer to the URL, creating a unique path for their journey. While convenient for navigation, this can lead to a multitude of non-canonical URLs – confusing for both users and search engines.

For example, you have a product that is called "Test" and it is in a collection called "Example". If customers first enter collection "Example" and select product "Test" they will appear on the following URL -> www.domain.com/collections/example/products/test instead of the canonical URL of www.domain.com/products/test.

Help search engines and customers

What are the disadvantages of the current setup?

• User disorientation: Non-canonical URLs create a confusing experience for users, potentially impacting navigation and trust.
• Search engine ambiguity: Multiple URLs for the same product may dilute search engine authority, negatively affecting organic visibility.
• Redirect complexities: Managing redirects for dynamically generated URLs requires significant time and technical expertise, demanding more management time.
• Data fragmentation: Tracking user behavior and performance across multiple URLs becomes fragmented, making it difficult for accurate analysis and optimization.
• Conversion limitations: Confusion caused by non-canonical URLs can lead to missed opportunities and lower conversion rates.